I’m Dimuth Kannangara, a results-driven SEO Manager based in Dubai, UAE, with over 10 years of experience across e-commerce, media, and enterprise-level digital platforms. I specialize in building scalable SEO strategies that drive sustainable organic growth, protect brand reputation, and deliver measurable business impact across competitive markets.
Throughout my career, I’ve led multi-market SEO initiatives across the UAE, UK, and Australia, consistently delivering 100%+ organic traffic growth through a combination of technical SEO excellence, content strategy, and data-driven decision-making.
What I Do
My expertise spans the full SEO spectrum, with a strong focus on:
- Technical SEO & Site Architecture
- Content Strategy & Search Intent Optimization
- Local SEO for Dubai & UAE
- AI-Powered SEO & Automation
- Online Reputation Management (ORM)
- Enterprise & E-commerce SEO
I combine traditional white-hat SEO practices with AI-powered tools and workflows to improve efficiency, accuracy, and scalability—ensuring brands stay competitive in evolving search environments.
Professional Experience
SEO Manager — Augmented Era DMCC (Dubai, UAE)
January 2025 – Present
Currently leading SEO initiatives with a strong focus on Online Reputation Management (ORM), integrating AI-driven solutions to monitor brand sentiment, manage branded SERPs, and protect online visibility. My role involves leveraging AI for content optimization, sentiment analysis, and advanced reporting, enabling faster insights and stronger impact.
SEO Manager — OSN+ / Anghami (Dubai, UAE)
September 2022 – December 2024
Led SEO strategies for large-scale media platforms, improving search visibility for high-traffic content and supporting major content launches. Played a key role in optimizing technical SEO, content frameworks, and SERP performance for highly competitive entertainment keywords.
SEO Team Lead — Impressive Digital Australia
April 2021 – August 2022
Managed a team of SEO specialists delivering SEO and ORM strategies across e-commerce, finance, healthcare, real estate, and technology verticals.
Key achievements include:
- Delivering 40% organic traffic growth through technical SEO improvements
- Leading branded SERP clean-ups, improving brand sentiment by 30% in four months
- Implementing AI-assisted content frameworks, increasing content output speed by 3x
- Reducing SEO reporting time by 40% using GPT-powered automation
- Supporting major media campaigns, including the House of the Dragon launch, doubling search visibility for priority queries.
Earlier Roles
I’ve also held senior SEO and digital leadership roles at:
- Sprii DMCC (Dubai, UAE) — SEO Manager
- Salmat Pty Ltd (Sri Lanka) — Lead, SEO & Analytics
- Fortunaglobal (Pvt) Ltd — Lead Digital Services
- One Creations Ltd — SEO Specialist
Across these roles, I delivered 20–60% traffic growth, implemented scalable SEO processes, and worked extensively with platforms such as Shopify, Magento, WooCommerce, and WordPress.
AI-Driven SEO & Online Reputation Management
A key differentiator in my approach is the integration of AI into SEO and ORM workflows. I use AI tools to enhance keyword research, content optimization, sentiment analysis, competitor tracking, and reporting automation, allowing faster execution without compromising quality.
This hybrid AI + human-led strategy enables businesses in Dubai and the UAE to stay ahead of algorithm changes, control branded search results, and build long-term digital trust.
Education & Professional Background
- Executive MBA — Asia e University, Malaysia
- Diploma in IT — University of Colombo, Sri Lanka
I bring a strong mix of technical expertise, strategic thinking, and leadership, backed by hands-on experience managing international teams and high-impact SEO programs.
Let’s Work Together
If you’re looking for an experienced SEO Manager in Dubai or the UAE who understands both search performance and brand reputation, I’d be happy to discuss how I can support your business goals.